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Category: Statistics, Facts & History
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Overview

Meal Kit Industry Overview & Statistics

The first Meal Kit delivery service started in 2007 in Europe. The concept quickly exploded and in less than 15 years it is estimated that the industry will be worth between $3 billion and $5 billion. What a Meal Kit service does it provides the subscriber to their front door pre-portioned ingredients for a number of meals every week. The customer can then take the ingredients and the provided recipe and create a home cooked meal. Meals on average take anywhere from 30 minutes to an hour for prep and cooking time. On average dinner meals from these services cost between $8 and $12 per person, per meal. Most meal kit companies require the customer to subscribe to the service. With a subscription every week the company will send the customer a predefined number of meals for a predefined number of people. The meals sent are based on preferences that the customer selects at the beginning and can include things like if the customer is a vegetarian, or enjoys seafood.

One of the main selling features of meal kit services are the recipes the companies offer. It allows the customer to try out 1 or more new dishes every week that they may have never considered making at home before. The meals usually are healthy and calorie conscious while still being flavorful.

Most popular meal kit services offer recipes for dinners only. This is starting to change as companies start offering breakfasts, lunches, deserts and other items to the menu for an extra cost. Niche markets are also emerging in the meal kit delivery service for food meals like smoothies.

For our list of reviews for companies in this industry please see our Meal Kit category.

History of Facts & Statistics

2019

References
  1. Grocery Stores Boost Sales for Meal Kit Industry

2018

References
  1. Hello Fresh Overtakes Blue Apron in U.S., Acquires Green Chef
  2. Weight Watchers to Launch Meal Kit Service
  3. Kroger Acquires Home Chef Meal Kit Service, Giving Blue Apron Stock a Bump
  4. Meal Kit Company Chef’d Suspending Operations

2017

References
  1. Meal Kit Subscriptions Surge
  2. Blue Apron Makes Lukewarm IPO Debut
  3. Amazon Testing its New Meal Kit Service in Select Markets
  4. Blue Apron Gets a Boost from Albertson’s Purchase of Plated

2016

References
  1. Meal Kit Subscriptions Surge
  2. Meal kit delivery on the doorstep of success [1]

2015

References
  1. How Plated Got Served [1]
  2. Inside Blue Apron and the Meal Kit Rush [1]
  3. The $5 Billion Battle For The American Dinner Plate [1]

2007

References
  1. The $5 Billion Battle For The American Dinner Plate [1]

Annotations

  1. Pages change over time and while they contained the information presented here at the time of writing, it may have been updated or deleted