Americans are crazy about at-home DNA test kits, with millions of people submitting their saliva samples in the hopes of finding out more about their genetic makeup. One group in particular hasn’t been too satisfied with the results however, and has been especially vocal in recent months: white nationalists.

An article in the New York Post detailed some 70,000 discussion threads about DNA testing on popular white nationalist website Stormfront, posted by more than 300,000 users. Sociologists at UCLA and the Data and Society Research Institute examined the posts, and found that one third of those who posted their findings were pleased with their ancestry test results, but the majority (two thirds) of posters were upset because they weren’t “100 percent” white European.

These customers either rejected or disputed the results from companies like 23andMe and AncestryDNA.

Equifax was Hacked

On September 7, Equifax reported that its data system was breached and hackers stole personal information from over 143 million Americans. The hackers behind the attack, the company said, “exploited a U.S. website application vulnerability to gain access to certain files.”

According to Equifax, there was a bug in their open source software which was known prior to the hack. According to an article in Quartz, hackers could obtain information with “nothing but a browser, an internet connection, and some information about how the bug works.”

Financial experts and Equifax have urged consumers to protect themselves from identity theft in the wake of this hack. Equifax is providing a free tool for consumers to be able to check if they were affected by the recent breach on their website, requiring customers to enter their last names and six digits of their social security numbers.

Demi Lovato Fabletics Fashion Line

Fabletics is a major player in the online retail market, offering affordable and fashionable activewear to people of all sizes and fitness levels. Now, singer Demi Lovato has joined forces with the company once again to offer her own collection of activewear, Demi Lovato for Fabletics.

Lovato created a capsule collection for Fabletics in May of this year, where she offered a limited edition of clothing to inspire women to engage in fitness and a healthy lifestyle. Now, her collection includes a performance line of twelve exclusive outfits.

Lovato is passionate about female empowerment and body positivity, a mission of Fabletics as well. Her designs offer body-flattering and unique features, such as contouring waist straps, paint splatter camo and vibrant heather prints.

AncestryDNA Database now at 5 Million

The at-home DNA test kit market is booming, and Ancestry offered more proof today. In a statement, the company noted that its DNA database had surpassed 5 million people.

Thanks to the ease, relatively low cost and accessibility of DNA testing, companies like Ancestry and 23andMe have seen dramatic increases in revenues. People are intrigued to find out their true heritage, to solve family mysteries, and to note the migration patterns of some of their ancestors. Ancestry customers can trace their ethnicity across 26 different regions around the world, and have the opportunity to find how their family stories connect to any of 334 genetic communities, such as “Ulster Irish” or “Early Settlers of New York.”

Over 5 million people have taken a DNA test with Ancestry, and millions more have used competitors like 23andMe. An interesting benefit to users is that as the database grows, the links to distant cousins and other family members increase. The company says more than 37 million third cousin or closer relative matches have been provided across the network. According to Ancestry, demand has grown quickly. In the last three months, the company database went from 4 million to 5 million users.

Amazon Meal Kit

The growth of competitors in the meal kit industry continues with Amazon’s latest (and not unexpected) announcement that it will be launching its own meal kit delivery service. As of the end of July, the company is testing its new service in limited markets for AmazonFresh customers, including Seattle.

Amazon is offering approximately 17 different meals for these select customers to choose from, and they range in price from $14.99 to $18.99 for a two-person meal. Amazon doesn’t require customers to subscribe for weekly meal kits, something that companies like Hello Fresh and Blue Apron have continued, but instead offer one-time purchase options. Plus with Amazon, you can select the meal you want to prepare, instead of waiting and seeing what meals are delivered.

Amazon shook up the industries of both big grocery and meal kit delivery services with its recent acquisition of Whole Foods Markets, a popular upscale grocery store catering to health-conscious individuals who prefer natural and organic offerings. It seemed a natural fit that the online giant would try to launch its own meal kit service.

Blue Apron Management

Blue Apron, the hugely popular meal kit startup, has had a rough couple of months. The company went public this summer in what was (in hindsight) incredibly bad timing, and since has struggled to keep its stock prices from falling.

Now, in an effort to appease frustrated investors, the company has shaken up its management team, announcing that co-founder Matt Wadiak will be stepping down from his role as C.O.O. to be a senior adviser at the company. Blue Apron’s V.P. of supply chain Tim Smith will also be promoted to S.V.P. of consumer products, reporting directly to C.E.O. Matt Salzberg.

Just before Blue Apron made its Wall Street offering, Amazon announced its plans to buy food giant Whole Foods grocery, sending shock waves and speculation among investors. The meal kit industry as a whole could see increased competition and price-cutting as Amazon paves the way for launching its own meal kit delivery service, capitalizing on its existing infrastructure and delivery system coupled with the reach and popularity of Whole Foods.