FramesDirect.com Cover

FramesDirect.com

Hot
 
3.9
 
2.9 (36)
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FramesDirect.com Home Page
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Availability
  • United States
  • Canada
  • United Kingdom
  • Australia
  • International
Guarantee
Yes
Better Business Bureau
Not Listed
Access By
Internet Browser

Pricing

Price Rating
How the overall prices compare with other similar stores.
Competitive - 4/5
Very good prices on most items. Have a price match guarantee!
Price Match
Yes
Coupon(s)
Yes
Shipping
  • Standard Shipping
  • Expedited Shipping
  • International Shipping
  • Free Shipping
Free Shipping
All Domestic Orders
Return Policy
30 Days

Customer Resources

Help & Support
  • Email
  • Phone
  • FAQ
Expert Advice
  • Articles
  • Newsletters

FramesDirect.com has one of the largest selection of frames online. They carry more than 500 brands of eyeglasses, sunglasses, prescription sunglasses, contact lenses and goggles (swim and ski). When you combine that with the different models and colors available, this means they have more than 100,000 styles of frames to choose from. Price wise you can expect their prescription lenses and frames to cost about half the price you would pay at most retail optical chains. FramesDirect.com also sells a wide range of contact lenses from all of the popular manufacturers.

FramesDirect launch almost 20 years in 1996 and was the first online eyewear store and in 2003 they were also the first company to sell contact lenses online. They continued to innovate and by 2005 had a partnership with Oakley to sell prescription sunglasses (again another first). In that same year they also launched on their website the FrameFinder Virtual Try-On System (more about this feature later). Because of their standards in quality and the amount of selection they have FramesDirect remains one of the most popular eyeglasses online retailer today.

Frames

To find the frames you want FramesDirect has their glasses split up into easy to understand departments (or categories). From the main dropdown menu you can see the frames laid out by type, gender and styles. When you click on what you are looking for you are then brought to a gallery view of the search results. From here you can sort your results by a number of attributes including price, bestsellers and model. You can also filter your results further by Brand, Style, Frame Material, Frame Shape, Frame Color, Price, Size, and Frame Type.

When you click on the frame you like in the search results you are then brought to its details page. From here you can see what the frames look like from multiple angles and read an in-depth description about the product and what features it offers. The price is also listed (with any discounts) along with the frames measurements. You will also be able to read any reviews on the frames from other customers of FramesDirect who have bought them

Virtual Eyewear Try-On

It can be hard to buy eyeglasses without seeing them on. FramesDirect has the next best thing to a mirror and that is their Virtual Eyewear Try-On tool. On any frames you like you can click the "Try" triangle in the corner of the frames picture. This will bring up a page which shows the glasses on a male or female model. You can choose from several different models that may match your look, or you can upload your own selfie that will allow you to see what your glasses may look like on you.

Lenses

After you pick your frames and proceed to the check-out you then have to pick your lens type (you can select no lenses if required). Free UV Protection, Edge Polish and Scratch Coating is included with all lenses. Depending on the frames, you can pick from single vision, progressives, and bifocals. For tinted or polarized lenses you will need to call FramesDirect at their 1-800 phone number. Once you pick the type of lenses you then supply your prescription (you can save your prescription to your account for other frames as well). Then you select your lens material and thickness. There are 4 options which range from $45 for the basic plastic lens to $230 for the thinnest Hi Index 1.74 lens. The final lens options for you to choose from includes a premium glare-free anti-reflective coating ($75), transition light adjusting lenses (3 color options at $70), and UV protection (which is included for free).

Each lens from FramesDirect must undergo a 6-step quality assurance process and verification using high-tech digital lens technology. This ensures total accuracy of your prescription and lenses that are free of scratches, distortions and defects.

Contacts

With contact lenses FramesDirect saves you money since they get huge volume discounts on many name brand contact lenses. They pass the savings onto you with great prices and discounts towards regular eyeglasses.

Searching for contacts is easy. You can go to directly the brand you want from the main menu or filter your search results by Manufacturer, Brand, Frequency, Lens Type, Special Needs (dry eye, astigmatism, toric, etc.), and Cosmetic (eye color changing). Once you click the lens you want you are then brought to its product page which contains the details about the contacts. From here you enter your prescription and then you can add it to your cart.

Warranty

Under their quality assurance program FramesDirect.com offers a 1-Year Manufacturer's Warranty on all of the frames and lenses they sell. With the warranty FramesDirect will either repair or replace your eyeglasses free of charge. Rough handling and prolonged exposure to water or exposure to excessive heat and cold is not covered. FrameDirect does ask you not to attempt to repair your eyewear yourself. They cannot accept products that have been tampered with for repair/replacement under a manufacturer's warranty.

Guarantees

30 Day Lens Guarantee

If you are not happy with your lenses for your glasses and find that they are not 100% accurate you can call FramesDirect within 30 days to receive a new pair of lenses free of charge

Also if your eye doctor makes any changes to your prescription within 30 days of getting your order FramesDirect will make new lenses for your frames and ship them to you at no cost. If your prescription changes within 90 days then you can receive your new prescription for 50% off the retail cost.

Price-Match Guarantee

For 14 days after you place your order, if you find eyeglass or sunglass frames of the same color and style number for a lower price on another US website, FramesDirect will match that price. This guarantee does not include certain brands like Oakley (7 in total) and the price being matched cannot be a promotional price or a rebate price. Prices at Amazon.com are excluded along with auction sites like Ebay.com. This guarantee is for the frames only and does not cover the lenses or contact lenses.

Vision Insurance

FramesDirect.com is an out-of-network provider for most insurance plans. This means if you wish to be reimbursed for your prescription order you will have to fill out a reimbursement form. FramesDirect offers forms for 8 different popular insurance providers along with the details of how to submit the form to them (along with your FramesDirect receipt). They have also included a generic form for other insurance providers.

Costs

You can expect lower costs than any physical retail store at FramesDirect for both eyeglasses and contacts. Their prices are one of the lowest on the internet especially for name brand frames. If you do happen to find a lower price after you place your order then you will be covered with FramesDirect price-match guarantee (see above for more info).

You can purchase your glasses and contacts in the following currencies: USD, CAD, GBP, AUD, EUR, plus others.

Military/Veteran and First Responder Discount

FramesDirect offers a sister site called AFEyeWear.com. This site offers deep discount on frames and lenses (as low as $39 for both). This site is only for U.S. Military, Veterans, Police, Firefighters and EMS Personnel (and families).

Shipping

There are plenty of shipping options with FramesDirect.com and for any of these options they require 3 business days for processing your order. Their most popular option is the free shipping which goes by the United States Postal Service and takes 4 to 5 business days (so a total of 7-8 business days with processing). Note: free shipping applies to the contiguous 48 U.S. States only.

Your next quickest option for shipping would be UPS Ground for an additional $4 USD. This takes between 5 and 7 business days in total and also allows you to track your order. Priority Shipping is an additional $9 and takes 6 business days, and finally UPS Expedited Shipping allows you to get your order in 4 business days for $15.

You can also ship your order to any country for an additional cost which will be shown when you are about to pay. International order costs do not include custom or duty fees to bring your order into your country.

Disclaimer: While we make every effort to ensure the accuracy and reliability of our information at Review Chatter we shall not be held responsible for any discrepancy. There is a possibility that the information provided here is outdated or wrong, please check with the companies website directly for the most recent information. As always you should read your terms of service before purchasing any product online or signing up to any online service.

Photos

Searching for eyeglasses at FramesDirect.
Detail view of eyeglasses from FramesDirect.

Editor review

1 review
FramesDirect Review
(Updated: December 05, 2015)
Overall rating
 
3.9
Product
 
4.0
Selection
 
5.0
Accessories
 
3.0
Shipping
 
4.0
Customer Service
 
3.5
Value
 
4.0
The great thing about Frames Direct is that they have both eye glasses and contact lenses. I wear both so this is very convenient when I can order both from the same store, which I generally do at the same time. My glasses are for everyday use. I put in my contacts sometimes when I go out at nights with friends, and when I play sports like hockey.

Selection for contacts isn't super important to me since the only thing I am concerned about is that the store carries my brand which is Acuvue (which Frames Direct does). I am picky about my eye glasses frames and Frames Direct does have a huge selection. When I do change prescription which unfortunately seems to happen every 3 years now, I usually get 3 pairs. 2 regular glasses and one pair of sun glasses. I like to think of myself as fairly style conscious so it is important to me that I have a variety to choose from. The virtual eye wear try on tool is also great since I have my own photo stored with my account that I can use to apply the frames I am interested in.

I also haven't had any problems with my insurance company accepting the forms from Frames Direct. It is one thing I don't want to have a hassle with.  I did about 10 years ago with another eye glass store which I never want to go through again.

Pros
Huge Selection, User reviews on individual frames, Sell contact lenses as well
Cons
Lens options can be slightly more expensive than competitors
Bottom Line
Yes, I would recommend this to a friend.
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User reviews

36 reviews
 
14%
 
47%
 
6%
 
8%
 
25%
Overall rating
 
2.9
Product
 
3.1(36)
Selection
 
3.6(36)
Accessories
 
2.6(13)
Shipping
 
3.0(36)
Customer Service
 
2.0(18)
Value
 
3.1(36)
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Ratings
Product
Selection
Accessories
Did they have the acessories you needed?
Shipping
Customer Service
Is customer service knowledgeable and available when you need it?
Value
Did you get the value you expected for the money you paid?
Pros & Cons
Time
About Me
Comments
Poor Lens Quality - Protective Coating Flaking Off
Overall rating
 
1.8
Product
 
1.0
Selection
 
3.5
Shipping
 
3.0
Customer Service
 
0.5
Value
 
1.0
Would give this provider zero stars if I could. Bought a $500 pair of glasses in 2019. About a month ago the protective outer layer of the lenses started flaking and pealing off. The warranty on the glasses is one year. I owned them for 1 year 4 months.

Wrote to customer service and asked for special consideration since this is obviously a material defect not damage caused by breakage.

Got a one sentence answer basically telling me I'm screwed.

$500 down the drain.

In my opinion, the quality of their lenses are poor and so is the customer service. Don't buy from this vendor.
Pros
Lots of frame styles to choose from. Found a specific frame style I had been searching for
Cons
Poor quality lens, protective coating falling off after just over 1 year use
Bottom Line
No, I would not recommend this to a friend.
Number of Times Used
1

About Me

Location
Salt Lake City, Utah
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DO NOT BUY! DO NOT TRUST!
Overall rating
 
1.5
Product
 
0.5
Selection
 
4.0
Accessories
 
1.0
Shipping
 
1.0
Customer Service
 
0.5
Value
 
2.0
If I could, I would give it 0 stars.  I ordered frames from Frames Direct.com on Jan 13th, 2020. On their website they said it would take 3-5 business day to receive my frames.  Immediately when I ordered the frames, I received an email that the frames were in back order, which was not posted on their website. It said I would receive my frames by Jan 30th.  Jan 30th came around and no frames yet.  I called customer service and they told me that I would receive it Feb 11th. I was sending emails to a person by the name of Vickie M., E-Commerce Customer Service Optician, and she continued to lie in the emails saying that they received my order on the 30th but it was damages and they had return it to the manufacturer which was in China.  I didn't believe her. On February 11th, Angelic, another representative over the phone, told me I would be receiving it expedited in 3 to 5 business day. Then I called on the 12th, and they told me they pushed my order back to February 28th. I've been dealing with this for about a month.  I am letting everyone know to not believe the reviews on their website because they are fake.  They also misrepresent by stating they do price match, which is a lie, because when you give them the website of same frames that are a cheaper price, they do not want to match it.  Also be aware that they do not have the frames in stock, so you might want to call first to find out since their website does not indicate when frames are on back order.  They do not provide you with tracking at all.  
Pros
WIDE SELECTION
Cons
THEY DO NOT CARRY INVENTORY. SEEMS EVERYTHING IS BACK ORDERED
Bottom Line
No, I would not recommend this to a friend.
Number of Times Used
1
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Terrible quality and service
Overall rating
 
1.2
Product
 
0.5
Selection
 
2.5
Accessories
 
1.5
Shipping
 
1.5
Customer Service
 
0.5
Value
 
0.5
Can I give Zero stars? I purchased Ray-Ban sunglasses from Frames Direct but I might as well have gone to the gas station to buy some $10 glasses instead. I have worn Ray Ban for years and I'm telling you, the $240 "Ray Bans" I received from this company are not the real deal. Not even close. They refuse to accept a return unless I pay $40. Huge rip off  - AVOID! AVOID! AVOID!
Pros
None
Cons
Terrible quality
Bottom Line
No, I would not recommend this to a friend.
Number of Times Used
1

About Me

Location
Hawaii
M
Report this review Comments (0) | Was this review helpful? 0 1
If I could give them no stars I would
Overall rating
 
0.5
Product
 
0.5
Selection
 
0.5
Shipping
 
0.5
Customer Service
 
0.5
Value
 
0.5
f I could give them no stars I would. Been waiting for a correct pair of glasses since April 14. This company couldn’t care less that they made a mistake producing my glasses the first time then instead of expedited service to correct their mistake it has now taken longer to get the second (supposed) correct pair than it took to get the first. When I called to inquire about the status and asked to speak with someone who might expedite matters I would have to wait for 24-48 hours for a callback from a supervisor. This company has had my money for over a month and I have no glasses. Complete lack of care for customer service.
Pros
Their phone system works
Cons
No regard for customers whatsoever
Bottom Line
No, I would not recommend this to a friend.
Number of Times Used
1

About Me

Location
USA
L
Report this review Comments (0) | Was this review helpful? 1 0
They only replace defective frames with the exact same frames or charge 50% of the cost of lenses.
Overall rating
 
1.0
Product
 
0.5
Selection
 
2.0
Shipping
 
0.5
Customer Service
 
1.5
Value
 
0.5
The frames and lenses were of bad quality. The fake carbon fiber was coming off the arm of the Oakley Pitchman Carbon frame and the progressive part of the lens was at the very bottom edge of both lenses and I had to lean my head as far back as it would go to read with them. When I returned them Frames Direct kept 50% of what I paid for lenses because they would only replace the Oakley frames with the exact same cheap looking frames and I chose not to have them.
  Also, They say they will sell you lenses for you old frames IF they sell that particular frame you mail to them. They sell Ray Ban model 8415. When I shipped them my Ray Ban 8415s, part of the $38 I paid for shipping, weeks later I was told they won't replace lenses in my old frames, Ray Ban 8415, because the arms of the frames are blue and not black. They charged me for the return shipping. So, $119.00 they kept for the 50% of the lense cost, $43 total for the shipping. I lost $162.00 and got nothing but a big hassle. Just saying like it was.
Pros
Lense prescription verified.
Cons
Very picky about returns and they want money regardless of the quality of their product.
Bottom Line
No, I would not recommend this to a friend.
Number of Times Used
1

About Me

Location
Atlanta, GA
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