Clothes & Shoes
TechStyle Fashion Group (formerly JustFab)
Business Started
Countries of Operation
International - including United States, United Kingdom, Canada, Australia, ...


Fabletics is an online women's athletic wear retailer (they call the clothing "athleisure wear"). Fabletics launched in 2013 and was co-founded by the actress Kate Hudson and since then have opened a number of brick-and-mortar stores in the United States.

At the beginning of every month Fabletics will send out an email showcasing the new looks and styles in active wear and outfits that have come out and are for sale. Fabletics sells all types of clothing and accessories including those for Yoga, Running, the Gym, and Swimming.

Memberships at Fabletics to purchase clothing are free but to get savings of up to 50% on clothing (off regular prices) a VIP Membership is required. A VIP Membership is free as well but you will be charged a $49.95 store credit every month (which accumulates). This store credit charge can be skipped for the month if the member logs into their Fabeltics account by the 5th of the month and select "Skip the Month" on their account.

For more information about this company please see our detailed Fabletics information page.

History of Facts & Statistics


  • Fabletics co-founder Kate Hudson has joined Weight Watchers as a brand ambassador. [1]
  1. Kate Hudson Joins Oprah as WW’s Latest Brand Ambassador


  • Fabletics will be opening 75 new retail stores both in the U.S. and in other countries this year, expanding its presence to 100 stores. [1]
  • Fabletics earned more than $300 million in annual revenue. [1]
  • Physical stores have achieved sales growth of 20 percent year-over-year. [1]
  1. Fabletics to Open 75 New Stores Globally


  • Fabletics starts offering to VIP members for free weekly online workout routines from popular instructors. You can also find discounts for wellness retreats (called "fit-cations"), and other health and wellness products like massages and juice brands. [1]
  • Fabletics has over one million VIP members paying a monthly subscription. [1]
  • Fabletics has opened 18 brick-and-mortar stores so far. [1]
  • Fabletics launches plus-size clothing. The Plus-Sized line of active wear goes from XXS to XXL to XXS to 3X. [2]
  • Fabletics is projected to reach $250 million in revenue in 2017 and has now about 1.2 million members. [2]
  • Fabletics partners with singer Demi Lovato for a limited-edition clothing collection which will launch in August. Proceeds for Lovato’s new line benefit the United Nations Girl Up initiative. [3]
  • There are now 21 Fabletic retail stores across the United States. [3]
  • Fabletic has 22 retail stores now. [4]
  • Demi Lovato releases a performance line of 12 exclusive outfits in August. [4]
  • A percentage of sales from the FTBC capsule collection will got towards breast cancer research. [5]
  • Fabletics releases it's first shoe collection that include slip-ons, lifestyle sneakers and workout shoes. They currently are only available to VIP members. [5]
  1. Fabletics Offers Online Workouts for Loyal Customers
  2. Fabletics Launches Plus-Size Active Apparel
  3. Fabletics Partners with Demi Lovato
  4. Demi Lovato Launches New Fashion Line for Fabletics
  5. Fabletics Unveils New Fashion Collection in Honor of Breast Cancer Awareness


  • Parent company JustFab changed their name to TechStyle Fashion Group. [1]
  • Fabletics earned $150 million in 2015. Their parent company JustFab earned $504 million in 2015 (including Fabletics). [1]
  • 4 million VIP members across all brands (Fabletics, FL2, JustFab, FabKids, and ShoeDazzle) [1]
  • For 2016 TechStyle Fashion Group expects to earn $650 million in revenue from subscription and merchandise. [1]
  • Fabletics is expected to earn $250 million this year (and it only has been in business for 3 years). [2]
  • 30% to 50% of people that walk into a Fabletics brick and mortar store are already members, and another 25% become members by the time they leave the store. [2]
  • Fabletics plans to open 75 to 100 stores over the next 3 to 5 years. [3]
  • In an average month Fabletics ships 800,000 items to customers. [3]
  1. JustFab Changes Name, Targets $650 Million in Sales for the Year
  2. How Kate Hudson's Fabletics Is Taking On Amazon [1]
  3. Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores [1]


  • According to Buzzfeed JustFab has more than 1,400 Better Business Bureau complaints about their subscription model between 2012 and 2015. These BBB complaints are less than 0.001% of the 3.5 million customers JustFab acquired in the same period though. [1]
  1. The Dark, Scammy History Of JustFab And Fabletics [1]


  • Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson in July 2013. The website officially launched on October 1, 2013. [1]
  1. Fabletics Wikipedia Page [1]


  1. Pages change over time and while they contained the information presented here at the time of writing, it may have been updated or deleted