Meal Kits
HelloFresh AG
Business Started
Countries of Operation
United States, Netherlands, United Kingdom, Australia, Canada, Germany, Belgium, Austria, ...


HelloFresh creates and delivers meal kits weekly to subscribers. Subscribers can choose from a number of different boxes like Classic and Vegetarian and a number of set subscription options including number of people, and number of meals per person. Meal kits include recipe cards and ingredients for the meals. If subscribers wish to skip a week they must opt-out a head of time for that particular week. Recipes sent are selected automatically by HelloFresh based on the subscribers preferences.

For more information about this company please see our detailed HelloFresh information page.

History of Facts & Statistics


  • Hello Fresh acquired Boulder-based meal kit service Green Chef. [1]
  • Hello Fresh revenue is up 90% this year and it has more than doubled its U.S. customers to 890,000. [1]
  • Hello Fresh shares have grown 40% since the IPO last year. [1]
  • Hello Fresh announced that its meal kits will be available in almost 600 Giant Food Stop & Shop stores. [2]
  1. Hello Fresh Overtakes Blue Apron in U.S., Acquires Green Chef
  2. Marley Spoon Meal Kit Service Announces IPO


  • HelloFresh is valued at about $2.18 billion. [1]
  • HelloFresh launched their Wine Club on May 17th in the United States. HelloFresh Wine subscribers will get six bottles of red, white or mixed varietals (depending on preference) shipped to their door for $89 per month. [2]
  • HelloFresh is raising $353 million in an IPO on the Frankfurt Stock Exchange. The company is targeting a $1.8 billion US valuation in their initial public offering. [3]
  • HelloFresh originally had planned an IPO as early as 2015, but shelved the idea when concerns about investor demand surfaced. [3]
  • HelloFresh reported 435 million euros in revenue for the first half of this year. Losses were nearly 57 million euros for the same time period. It has yet to produce a profit. [3]
  • The HelloFresh stock is trading around $12 (Nov/Dec). [4]
  1. Meal Kit Service Blue Apron Holding Off IPO
  2. HelloFresh Launches New Wine Club Service
  3. Hello Fresh Planning IPO in European Market
  4. Blue Apron Gets a New CEO


  • HelloFresh is shipping over 7.2 million meals per month to 9 countries over 3 continents. [1]
  • By the end of 2016 Quarter 1 HelloFresh had over 787 thousand worldwide subscribers. [1]
  • Recipe database includes more than 7,500 recipes. [1]
  • Over 100 million meals have been cooked worldwide using HelloFresh meal kits. [1]
  • By the end of 2016 Quarter 2 HelloFresh had over 800 thousand worldwide subscribers. [2]
  1. HelloFresh Corporate About Page [1]
  2. HelloFresh Figures Page [1]


  • Late in 2015, Jamie Oliver, a British celebrity chef, and HelloFresh announced a 3 year partnership. Each week one of Jamie's recipes will be included in a HelloFresh box. A portion of every box sold will be donated to the Jamie Oliver Food Foundation. [1]
  • HelloFresh now ships over 4 million meals per month to customers in the United States, the United Kingdom, the Netherlands, Austria, Australia, Germany, and Belgium. [2]
  • HelloFresh has received $193.5 million in funding since launch in 2011. [2]
  • Over 5,000 recipes exist in the HelloFresh database. [2]
  1. Celebrity Chef Jamie Oliver Teams With Hello Fresh
  2. HelloFresh Is Delivering 4 Million Meals Per Month [1]


  • HelloFresh now services the entire USA and parts of Canada. [1]
  1. HelloFresh Corporate About Page [1]


  • HelloFresh partners with the weight loss app Noom. [1]
  1. HelloFresh Partners With Weight Loss App Noom [1]


  • Started shipping HelloFresh boxes in parts of Europe, Australia and the East Coast of the USA. [1]
  1. HelloFresh Corporate About Page [1]


  • HelloFresh launched in December of 2011. Founders are Dominik Richter, Thomas Griesel, and Jessica Nilsson. [1]
  1. HelloFresh Wikipedia Page [1]


  1. Pages change over time and while they contained the information presented here at the time of writing, it may have been updated or deleted